"Women's hockey struggles for support and respect, and while men's hockey is marginalized on a national scale (in the United States), women's hockey fights even harder for a piece of the pie. In addition to inadequate financial support and respect, women's hockey players battle stereotypes that force them to defend their 'feminity' as they play a 'masculine game.'(CHeck the comments Anderson Cooper's blog is getting from women voters.)
"... pit-bull Palin doesn't seem to understand the complexities of women in the women's hockey world. It's safe to say she wasn't trying to associate herself with me, my community, or my experiences. I'd also wager that the large subset of gay women in the hockey world never crossed Palin's mind as she branded herself part of the hockey minority.
"... Palin's claim to authority as a 'hockey mom' is useful to her because this paradoxical phrase symbolizes the essence of Palin's brand. The unflinchingly patriotic masculinity associated with hockey allows Palin to take on a powerful position, but by fusing it with motherhood politics, she's kept within her God-given role as a submissive wife, mother, running mate, and perhaps even as a sort of First Lady. So, if I could chose between having my sport plugged nationally through Sarah Palin's frame of reference, or return to the status quo of being overlooked, let's just say that I'd watch bowling any day without complaint.
The Puck Stops Here: A Hockey Coach Analyzes Palin’s Brand (Michelle McAteer, Beacon Broadside; via Women's Hoops Blog)