Monday, December 03, 2007

JAYS GET AN EFFIN' A FOR UNI SWITCH

Instant verdict on the new Jays uniforms:

The road jersey (new block lettering, instead of Toronto written in this script): Like the re-signing of John McDonald, this is a halfway measure. The new kit the Jays adopted in 2004 was Paul Godfrey's attempt to put his stamp on the team and fans pretty much rejected it the road version. You didn't see many of the grey jerseys at games.

This is better... one quibble is that the new lettering looks way too much like that of the Washington Nationals, which is a classic bit of Toronto-centric thinking from a team that should be trying to bring in the abandoned Expos fans. It's a bit derivative.

It looks like it was decided upon by a 6-3 vote in the Jays marketing department. Such is life for a newish franchise. At least the lettering and numerals actually make use of the colour blue.

The powder blue alternate jersey: Effin' A. The Jays actually went their own way on something for a change. It couldn't have anything to do with the fact that a lot of the fanbase is old enough to be nostalgic for an era it's not quite old enough to remember.

(Incidentally, judging by his mental arithmetic skills, never ask Sportsnet Connected's Brad Fay to give you change for a 20. He noted just now that the Jays last wore the powder blues when most of their current players in high school.

For the record, when the Jays last wore them in 1988, A.J. Burnett and Roy Halladay were 11 years old and Vernon Wells was 10. Alex Rios was seven and Jesse Litsch was all of three. Not even in the Florida school system are three-year-olds allowed to attend high school.

The Tao of Stieb has more.

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