It is still 10 days away, but The Score's promo for the Oct. 17 University Rush game between 5-0 Queen's and (cough) 4-1 Western is posted. It looks pretty sharp.
You would have to be really obsessive to notice it, but the Western players say, "We are the Western Mustangs." The Big Yellow Guys, QB Dan Brannagan, linebacker T.J. Leeper, slotback Devan Sheahan and linebacker Chris Smith, say, "We are Queen's University."
It's pretty well-played, using the full name of the school. It neatly sidesteps last fall's Golden Gaels/Gaels mini-furore. Queen's is also big on playing up the school name in its marketing and maybe it helps point out about how The Game is part of something larger at Queen's than just the team.
It is kind of funny how that issue has gone away this season. It's like everyone just learned to get along with it. The P.A. announcer at Richardson Stadium has been using "Golden Gaels," and so have a lot of Kingston media. It's like it's a coolness test; if outlets in other markets who are not bound by OUA policy use "Queen's Gaels," it's like it reveals how little care and regard some have for Canadian Interuniversity Sport. Either way, the focus is on the field.