"I love the property and I was really proud of the quality of our telecasts. But we're not in a position where we can lose significant amounts of dollars on it." -- Scott Moore, CBC Sports, as told to globesports.comThe Blue Jays being on the people's network had symbolic value, but symbolism does not pay the bills. It is bad for the Jays' bottom line, plus there is the consideration that it means fewer Canadian media pros get to work on a baseball broadcast. As for media industry buzz, it means CBC has lost another sports property, which is getting to be like Dr. Cox on Scrubs calling J.D. by a girl's name: It's just not funny anymore.
Beyond that, does it matter if the Jays' 145 broadcasts are only on Rogers Sportsnet and TSN, notwithstanding the hate-on people have built up across the past few summers for the one whose name is lower-cased and set off in bolditalics?
Baseball is perfectly suited to radio, since all the action takes place in your head. The Jays broadcasts, with Jerry Howarth and Alan Ashby sharing play-by-play and Mike Wilner mixing perspicacity with the possibility he's going to lose it should a next post-game caller refer to Cito Gaston as the Jays' "coach" instead of "manager," provide far more edification and entertainment. It's like something Will Leitch said in God Save The Fan. All you need to follow baseball is a mute button to take care of the hometown TV announcers, an Internet connection and the MLB Extra Innings package. In recessionary times, two of the three will do the job.
(Don't worry, Jamie Campbell, 'tis all in fun.)
Blue Jays strike out with CBC (William Houston, globesports.com)