As much as this issue has been beaten to death, this was published on the CBC blog by Scott Moore, Executive Director of CBC TV Sports. This question was posed, the answer is listed below:
Are you mad at CTV/TSN?
Actually, yes I am.
I worked there for many years and have a lot of friends there. But I would never in a million years have expected they would pay so much for a song that is so associated with CBC. They do very good production on hockey that is different in many ways than Hockey Night in Canada. I don’t know why they would want to make their product less unique and more like the competition.
CTV management characterized their actions as “saving the song." But they knew the negotiation hadn’t run its course. I firmly believe that if they hadn’t inserted themselves into the negotiation, the result would have been different. Their move capitalized on a lot of publicity, and had the added benefit of making a competitor look bad. I hope it ends up being worth the money for them at the end of the day.
An article on Globe and Mail included a response from CTV’s President Rick Brace:
“To try to lay this at our feet or suggest we somehow interfered with their negotiation is just ludicrous,” Brace said. “They made a decision. They announced it to the world. And they walked away.”
Seems like the big boys now are out over this matter, and they’ve come out swinging!
I’ve been pretty silent on this issue for a while, and not just because of how ‘played out’ it has become (the conversation that never seems to die!). When this issue broke it seemed unfathomable that the CBC was actually risking a part of Canadian culture over the desire to run a high profile contest/Reality TV show. As ridiculous as it sounds to say that a theme song for a Hockey show means that much to our culture I’m fairly confident more Canadians identify with that score as truly Canadian then they do with a number of other typically Canadian stereotypes.
I do hope to test this theory one day over in Europe or Asia, I'm pretty sure that yelling out the word "BEAVER!!" to someone walking by with a Canadian flag on their backpack would not illicit the same feeling of camaraderie as the opening few notes of the Hockey Theme would (and just to make things clear, any giggling that may result does not constitute camaraderie here!).
Personally the CBC can be upset over the way this has turned out but I feel they don't have a right to make those feelings public and directed towards CTV; they made their bed and now they have to sleep with the certain decrease in approval ratings for their network. For them to single out CTV here for being opportunistic - and looking good with the public as a result - is not right, and also doesn't help their damaged image either.
But what are you thoughts on the matter of CBC's apparent outrage over this matter? Do you feel Moore has a right to be upset here? Post your thoughts NOW!