Here's that energy drink TV spot with goalies Ryan Miller and Jean-Sébastien Aubin that debuted during the so-called Winter Classic.
Fittingly, almost as a reminder that there's little that can be done to spice up the NHL regular season, the outcome was a 2-1 final decided in a shootout. There wasn't a lot to see in between Sidney Crosby's great play to set up the Penguins only real goal and his shootout winner nearly three hours later, but oh well, it's not like the game is supposed to be enjoyed.
All in all, it was moderately exciting when you put it up against the backdrop of numbing boredom that is the first six months of the NHL regular season. Imagine if they had played this on Feb. 1, with only a month left in the regular season and real stakes.
Telling indicator of the glacial-like pace of change in the NHL: Did anyone think, with all that room, of maybe doing a one-game experiment with a wider or longer ice surface? With all the snow build-up, swift skaters could have used an extra 15 or 20 feet.
(Deadspin's take is up; the Vancouver Province has a good one. Isn't there an irony that an energy drink rolled out a commercial that looked professional sponsored an outdoor game involving a NHL team that the ex-Cheetah maven expressed interest in buying?)