New sports media blog to make life worth living

Hopefull that's not an oversell, but veteran Toronto Star scribe Chris Zelkovich launched his blog Sports Media Watch on Wednesday:

"I have often claimed that there are three things I want inscribed on my tombstone when the time comes, as tributes to some of the great accomplishments of my life:

1. He never wore an earring
2. He never watched reality TV
3. He never blogged."

It certainly fills a need with William Houston no longer gracing The Globe & Mail. Hopefully, The Star will not rastify Zelkovich 10%.