Monday's Sports Business Journal predicted that it's likely that baseball will not be so much of the national past bed time this October.
First Fox announced that it is canceling its pregame show during baseball’s regular season. Now look for the broadcaster to start World Series games a half-hour earlier, closer to 8 p.m. ET. Fox has always maintained that later starting times helped ratings, which meant more people were watching. But this year, the World Series games went so much longer (average length for the three non-rain-delayed games was 3 hours, 15 minutes) and ended so late (average ending time was 11:43 p.m. ET) that ratings couldn’t keep up.It is a small win for fans in the Eastern Time Zone. Too many baseball nuts, on the morning after a heart-pounding extra-inning post-season game, have been confronted with that empty feeling. It comes with realizing that you were the one twitburger in the entire company who stayed up until 1:15 to see who won and have no one to talk about with, let alone someone of the desired gender. C'est la vie.
There are some other intiguing predictions in that article, such as the NCAA basketball tournament being expanded to 96 teams. That one is for another time.
The year ahead in sports media, through a digital crystal ball (John Ourand, Sports Business Journal)