Over at The Universal Cynic, Erin Nicks is getting a lot of mileage out of mocking the Senators' latest promo.
This might be the symptom of having built up a tolerance over time for the Mlakarery® that emanates out of the mothership set down in the middle of a former cornfield in Kanata ... but it didn't seem that weak. Not having a francophone player such as Antoine Vermette on the French-language version of the promo when you're a team in a bilingual city, along using that cringeworthy A Force United slogan, that's bush-league.
To build on a point once made by Sun Media writer Chris Stevenson, the Sens Army slogan is self-serving. For pity's sake, this is a franchise owned by a man, Eugene Melnyk, who lives in Barbados so he doesn't have to pay personal income taxes that actually support our troops.
Hey, at least the Sennies are sponsoring the the city's team in the Canadian Women's Hockey League. They did more for the women's game with that one move than the NHL has done in 15 years.