In case you missed the memo, tomorrow is the second edition of CBC’s Soccer Day in Canada. Designed after the popular Hockey Day in Canada feature that the Ceeb has run for several years now, the soccer show debuted last year during the U-20s. Suspect sweet features about dedicated volunteers that are just in it for the kids. There will probably be a story about a crazy lady that knits soccer jerseys in some remote town in Labrador, or something. It will be touching. The day will wrap up with the TFC/Galaxy game, which was supposed to feature the husband of a washed-up British pop star, but he had to cancel.
As a “soccer-guy” I’m not going to complain about the added exposure (although I am going to wonder why more effort wasn’t made to get the Canada/Brazil game on TV, especially when it was learned that Mr. Posh would be AWOL). I do question, however, what the CBC is seeing in soccer that is making it put the amount of effort into the sport it is. The TFC TV numbers continue to be weak, and Canadians continue to tune out of domestic footie. I can’t see many more than the 100,000 or so die-hards that watch TFC tuning in to watch much Soccer Day coverage.
It’s understood that the CBC has secured World Cup rights (in a move that very well might have saved CBC Sports), but Canadians have proved that they tune into the World Cup regardless of whether they have paid any attention for the four years in between.
Below, in the comments section of my post on Canada’s World Cup hopes, you can find a bit of a debate about the popularity of soccer . It’s pointed out that the soccer-is-about-to-break-through argument has been heard before. It’s never materialized. The point is well taken, but yet…
Someone must be seeing something—after all, no one expected the Red Patch Boys to materialize out of thin air upon the awarding of a soccer team to Toronto (least of all U-Sector, which is a whole other story). Maybe the great breakthrough is coming.
Or, the CBC might not know what it’s doing. That’s possible. Then again I could just still be bitter that it canceled This is Wonderland for no good reason.